For years, disparate data silos have hampered trade marketing teams from being able to get a holistic view of their trade promotion performance.
T-Pro’s data harmonization and cleansing feature brings together POS consumption, shipment and spending data into a single intelligence center. This capability is the catalyst for the machine learning engine that drives more accurate and efficient post-event analysis with quantifiable ROI and KPIs.
Instead of trusting a single syndicated baseline, you can analyze 4, 6, 8, 13, 26 or 52-week baselines.
This allows you to evaluate performance more closely during volatile periods, while still having the 30,000-foot view to monitor overall program health. Access to shorter, more accurate baselines combined with threshold alerts, means that you don’t have to wonder what went wrong when it is too late to do anything about it.
Finally, centralized visualization of promoted and non-promoted volume and pricing trends make T-Pro’s Master Calendar an intelligence hub for post-event analysis.
With easy-to-access hover capabilities, event details and performance results including quantified ROI are literally a click away.
Additional accuracy and insight is easily gained with the ability to automate or manually align planned vs actual promotions and account for data anomalies immediately prompting AI-engine to recalculate KPIs, reconfigure baselines and lift co-efficients.
You can not only see the impact of your promotions, but with overlays of competitor promotions and consumer marketing events, you will have the overall picture of promotional health.
“After one year of utilizing the T-Pro Analytics solution we were able to reduce the time it took analyze trade spending at the end of each quarter by 15%, enabling us more quality time for analysis prior to submitting results to senior management.”Senior Manager Global Revenue Management