Create a holistic view of your trade promotion performance.
T-Pro’s data harmonization and cleansing brings together POS consumption, shipment and spending data into a single intelligence center. This capability is the catalyst for the machine learning engine that drives more accurate and efficient post-event analysis with quantifiable ROI and KPIs.
Depend on the accurate to drive the intelligent.
Stop wondering what went wrong after it is too late to do anything about it.
Instead of trusting a single syndicated baseline, you can depend on smoothed 4, 6, 8, 13, 26 or 52-week baselines for accurate analysis.
This allows you to evaluate performance more closely during volatile periods, while still having the 30,000-foot view to monitor overall program health.
Measure the actual to create the possible
Centralized visualization of promoted and non-promoted volume and pricing trends make T-Pro’s Master Calendar an intelligence hub for post-event analysis.
Event details and performance metrics including quantified ROI are literally a click away.
Automate or manually align planned vs actual promotions and account for data anomalies immediately prompting AI-engine to recalculate KPIs, reconfigure baselines and lift co-efficients.
Quantify your promotional performance and see the impact of competitor promotions and consumer marketing events to crate an overall picture of promotional health.
“After one year of utilizing the T-Pro Analytics solution we were able to reduce the time it took analyze trade spending at the end of each quarter by 15%, enabling us more quality time for analysis prior to submitting results to senior management.”Senior Manager Global Revenue Management