Columbus, OH & Amsterdam, NY – Beech-Nut® Nutrition Corporation, a part of the Hero Group and a leading manufacturer of classic, natural and organic real food for babies, continues to expand its commitment to sustainable growth while bringing the best product at the best price to consumers with the selection of T-Pro Optimum® Trade Promotion Optimization Solution (TPO).
Bob Little, Director of Sales Planning and Strategy at Beech-Nut said, “We are ready to move our revenue management strategy to the next level by breaking down data-silos and focusing on better post-event analytics and planning optimization. T-Pro was the right partner for us with their extensive CPG experience and a solution that our people will be able to use immediately to create lasting results for Beech-Nut.”
After careful consideration, Beech-Nut chose T-Pro Optimum® as a user-friendly single promotion and pricing intelligence center. Adopting TPO will allow Beech-Nut to evaluate post-promotion results in real time and predictively plan to generate optimal business outcomes for Beech-Nut and its retail trading partners. The insights gained from these capabilities will help the organization improve trade spend productivity and effectiveness.
T-Pro Solutions® is honored to be working with Beech-Nut with its commitment to analytics-driven growth. “We are excited to partner with an organization in Beech-Nut that holds high standards for its product and its organization. Combining Beech-Nut’s commitment to excellence with a Best-of-Breed Optimization solution will position Beech-Nut with the historical and predictive intelligence for future success,” states T-Pro CEO, Terry Ziegler.
With T-Pro Optimum®, customers can now take their accurate baselines and reliable insights and build a trade promotion strategy that aligns with revenue management goals. Given the power to define growth and pattern expectations, companies can more accurately plan for optimal results. T-Pro Optimum® is the first ever predictive planning software to utilize future baseline planning, rather than focusing on the past.
Since 1931, Beech-Nut Nutrition Corporation has been built on a history of innovation and dedication to infant nutrition. Headquartered in Amsterdam, New York, Beech-Nut is the number two leading baby food brand in the United States and is committed to deliver more nutrition for parents and babies. As a subsidiary of Hero AG of Lenzburg, Switzerland, a global leader in consumer goods and infant feeding, Beech-Nut is able to combine resources to continuously improve food and nutrition for infants. For more information visit www.beechnut.com or www.facebook.com/beechnut .
About T-Pro Solutions® – T-Pro Solutions®, Inc. empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Director of Marketing, at 614-394-8091.