Optimization is more than a trade promotion’s practice; it is an organizational shift

Can 2016 be the year CPG companies go from good to great?

It is a common adage that the greatest threat to any business is apathy; however, when business is operating smoothly, it is difficult to see the need for change. In a Wall Street Journal blog post, “Why Some CPG Companies Outperform Others”, published by Jacob Bruun-Jensen, principal, and Kim Porter, principal, Deloitte Consulting LLP, theContinue reading…

Trade Promotion Optimization Helps Avoid Data Stagnancy

There is no question that today’s CPG manufacturers are inundated with data telling them almost everything they wanted to know about their customers. The data comes in and organizations try to decipher whether their past trade promotions worked. However, most CPG organizations do not tap into the full potential of this information by using itContinue reading…

Do you know your “Power User” to “Power Loser” Company Ratio?

Over the past 2 decades we have made herculean technological advancements that can enable CPG manufacturers to become more efficient and profitable. Most CPG organizations have invested heavily in the emerging technology over this time frame whether it be ERP, forecasting, business intelligence, TPM software and recently predictive analytics software to name a few, butContinue reading…

Analyze This (in Less Time)

Analysis would be ineffective without explanation. Communicating the findings from data collection eventually leads to the business strategies that can foster a significant increase in ROI. However, according to a recent survey, many analytics firms spend an overwhelming amount of time on data preparation rather than actual communication of their analysis to their clients. WhileContinue reading…

Data Integration Allows For TPO Responsiveness

Improving the use of, and access to data has become a priority for most businesses in and out of the CPG sector. For most CPG marketers, the amounts of data under review are reaching unmanageable levels. Common uses of data for Trade Promotion Optimization (TPO) are: Who to incrementally invest with for maximum return WhatContinue reading…

T-Pro and Digital Disruption: Adapting to a Changing World

What is digital disruption? Digital disruption refers to changes enabled by digital technologies that occur at a pace and magnitude that disrupt established ways of value creation, social interactions, doing business and more generally our thinking. 1 In today’s digital world, it has become increasingly easy for a small idea to disrupt traditional industry. Digital-nativeContinue reading…

CPG Marketers: Are you ready for the Knowledge Economy?

Don’t Get Left Behind in Utilizing Today’s Changing Tools and Strategies. Tech is rewiring social norms. The rise of smartphones, tablets and associated apps—and our seemingly endless use of them—has changed how we interact with people and the world around us. Technology has improved and streamlined our day-to-day activities, disrupting the status quo and makingContinue reading…

The Silent Killer in CPG

When left untreated, high blood pressure is the primary contributor to death from heart disease in the United States. This figure, however, is found at a time when there are highly effective drugs to lower blood pressure, which could sidestep the consequences completely. Despite this, people are often inclined to irrationally believe that “it willContinue reading…