What the C-Suite is Reading: C-Suite Under Siege in the Mature CPG Sector
To navigate today’s CPG sector means investing in both the information that allows you to make better decisions and the tools to turn this insight into actionable, measurable results.Read More
For those just starting out: 4 Steps to Becoming a Trade Marketing Game Changer
When it comes to revolutionizing trade marketing, there is more to it than simply finding a good solution.Read More
Featured From the Partnering Group: Trade Management Excellence
TRADE SPEND MANAGEMENT is one of the more intricate business activities for product marketers, as it intersects with the sales and account management process and has a highly significant impact on profitability.
This eBook is intended as a guide for professionals who sweat the details of Trade Management every day. It’s deliberately high-level, but it provides a framework for self-examination and improvement.Read the Report!