InnovAsian expands its trade promotion management capabilities with trade promotion optimization and post-promotion analysis from T-Pro Solutions.

COLUMBUS, OH  – In efforts to improve trade promotion productivity, InnovAsian Cuisine adopts T-Pro Solutions’ optimization platform. The Trade Promotion Optimization Solution, T-Pro Optimum®, allows the company to quantify the ROI of executed trade promotions and optimize future planning to eliminate guesswork when identifying the best in-store promotional strategy.

“We’ve always had a high-level of interest in various trade promotion management tools, but often companies lacked the capabilities of accurately distilling the data that was important to us,” said Joe Kent, Vice President, Consumer Brands, at InnovAsian Cuisine. “What drew us to T-Pro is the optimization service and post-promotional analytics. These tools are exactly what helps us to create impact for our brand and trade promotions.”

As a part of the optimization solution, InnovAsian can analyze and plan trade promotions by tactic, customer and product to achieve maximum revenue and profit results. In selecting T-Pro Solutions, the company wanted to move beyond the transactional capabilities of their existing TPM solution to include the post-event analysis and constraint-based optimization functionality of T-Pro Optimum® to develop and execute the most effective trade marketing strategy.

“T-Pro has been excellent to work with. Their team is responsive as we transition from our old systems to the new, optimized solution,” Kent said.

Together, T-Pro Solutions and InnovAsian are innovating trade promotions through constraint-based modeling and predictive analytics to achieve the most beneficial results.

“We are excited to be working with InnovAsian to help them integrate a solution that achieves the promotional outcomes that fits their objectives,” said Wayne Spencer, President and co-founder of T-Pro Solutions.

ABOUT INNOVASIAN:
InnovAsian Cuisine® is dedicated to great food with quality ingredients, offering a line of premium heat & serve entrées, appetizers and side dishes that are fully cooked, frozen and easily prepared in minutes. Meals and signature sauces are flash frozen separately to lock in freshness. For more information, visit www.innovasiancuisine.com.

ABOUT T-PRO SOLUTIONS:
T-Pro Solutions provides consumer packaged goods (CPG) manufacturers with a suite of software applications to more efficiently analyze and manage their Trade Promotion investment in a “Software as a Solution” (SaaS) environment. T-Pro Solutions focuses on Predictive Analytics and Optimization software solutions specific to the CPG industry by bringing together the necessary disparate data sources to effectively analyze and plan their business in timely and efficient manner. For more information, please visit www.t-prosolutions.com.