New Albany, OH and Battle Creek, MI – February 8, 2016 –
Recognizing the benefit of efficiently analyzing current trade promotion spend and optimizing future trade promotion planning, Kellogg’s Inc. is in the process of rolling out T-Pro Solutions Predictive Analytics Trade Promotion Optimization solution across 3 additional categories.
Kellogg’s Global Revenue Management first considered T-Pro Analytics in January of 2015 to streamline the consolidation of syndicated POS, shipment, and spending data. The initial project consisted of implementation across 4 Kellogg’s categories and resulted in a reduction in the manual intensity of compiling data; this resulted in a significant improvement in the accuracy of post promotion analysis.
The latest move to use T-Pro Analytics across all Kellogg’s categories reflects the organization’s commitment to using data-driven insights to improve data accuracy, streamline processes, and maximize the return of future trade planning decisions.
About T-Pro Solutions:
T-Pro Solutions empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or call Matt Shachter, Marketing Manager, 614-656-3000.
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of approximately $14.6 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.