COLUMBUS, OH & Peach Glen PA – Committed to providing optimal results for their growers and organization, Knouse Foods, Inc., is positioning itself for sustainable growth with the integration of a comprehensive predictive analytics-driven planning solution. With the adoption of T-Pro Solutions’ Trade Promotion Optimization Solution (TPO), Knouse is prioritizing greater efficiency and performance in their approach to optimizing their trade investment.

“As a cooperative it is important that we are making the best decisions for our organization, our growers, our retail partners, and our consumers,” says Rich DiFrischia, Vice President Business Development and General Counsel at Knouse Foods, Inc. “We are partnering with T-Pro to optimize our promotional analysis and sales planning for even greater outcomes.”

Knouse will be able to leverage constraint-based optimization in creating events and customer plans that align with their corporate objectives and retail partner requirements. In doing so, Knouse can determine the optimal promotional event or promotional mix for the desired volume, revenue, and profit outcomes.

“Knouse is an organization committed to exceeding industry standards in both their product portfolio and their business. We are excited to partner with them to bring better visibility and better results to their organization,” states Wayne Spencer, President of T-Pro Solutions.

About Knouse Foods

Knouse Foods, Inc. is an established, grower-owned fruit cooperative and food processor for apple and fruit-related products. The cooperative includes fruit growers in the Appalachian region of Pennsylvania, Maryland, Virginia, West Virginia and the Midwest. Known for its environmental stewardship, Knouse Foods is committed to ensuring all of its products meet the highest standard for taste, quality and consistency. Product brands include Musselman’s® and Lucky Leaf®.

About T-Pro Solutions®

T-Pro Solutions®, Inc. empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Director of Marketing, at 847-754-1587.


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