Columbus, OH and Arden Hills, MN– Prioritizing improvements to the productivity and performance of their trade promotion investment, Land O’Lakes, Inc. has selected T-Pro Solutions’ Trade Promotion Analytics solution.
With the integration of T-Pro into its current Trade Promotion System and processes, Land O’Lakes will experience the improved process efficiencies and data visualization of Real-Time Post-Event Analysis measuring quantifiable ROI and KPIs. Furthermore, Land O’Lakes will be able to have one customer planning and intelligence center with accurate baselines and predictive analytics. With this, Land O’Lakes will have a complete integrated solution of post-event analytics and customer planning for their sales team.
T-Pro Solutions is honored to be working with Land O’Lakes through the commitment to industry-leading analytics practices. “We look forward to assisting Land O’Lakes in automating much of their analytical and planning capabilities by tying together various data sources to build better trade plans and achieve their organizational goals,” states T-Pro President, Wayne Spencer.
About Land O’Lakes, Inc.:
Land O’Lakes, Inc., one of America’s premier agribusiness and food companies, is a member-owned cooperative with industry-leading operations that span the spectrum from agricultural production to consumer foods. With 2015 annual sales of $13 billion, Land O’Lakes is one of the nation’s largest cooperatives, ranking 215 on the Fortune 500. Building on a legacy of more than 95 years of operation, Land O’Lakes today operates some of the most respected brands in agribusiness and food production including LAND O LAKES® Dairy Foods, Purina Animal Nutrition, WinField United and Land O’Lakes SUSTAIN®. The company does business in all 50 states and more than 60 countries. Land O’Lakes, Inc. corporate headquarters are located in Arden Hills, Minn.
About T-Pro Solutions:
T-Pro Solutions, Inc. empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Director of Marketing, at 614-394-8091.