Natrol LLC strengthens the ability to monitor the health of their trade promotion investment with the integration of T-Pro Solutions’ predictive analytics TPO Solution

New Albany, OH and Chatsworth, CA – February 15, 2016 –

In a move to solidify the efficiencies and profitability of trade promotions, Natrol LLC, a global leader in the nutrition industry and trusted manufacturer and marketer of superior quality vitamins and supplements, is partnering with T-Pro Solutions to roll out their predictive analytics Trade Promotion Optimization solution.

NatrolThis move is in response the Natrol’s desire “to significantly improve the effectiveness and efficiency of our trade spend,” according to John Swigert, Director of Customer Marketing at Natrol.

Doing so would require a solution that could:

  • Improve the current manual spreadsheet dependent practices.
  • Simplify and improve the accuracy of what-if scenario planning and post-promotion analysis.
  • Manage future trade investment from a fact-based, analytics perspective.

“After review of several TPM/TPO vendors in the CPG space we found that T-Pro demonstrated the functional capability to meet our strategic objectives regarding trade spending,” states Swigert. “With its integrated real-time database that includes; shipments, spending, POS data, competitive data and consumer initiatives, T-Pro Solutions T-Pro Analytics SaaS solution provides us a clear path to achieve Natrol’s trade promotion vision.”
Implementing T-Pro Analytics reflects Natrol’s commitment to using data-driven insights to improve data accuracy, streamline processes, and optimize future trade planning decisions.

Swigert is confident that, “the result of this business intelligence in one database will lead to more accurate and timely post analysis as well as powerful ‘What-If’ Predictive Scenario Planning capability.”

About T-Pro Solutions:
T-Pro Solutions empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or call Matt Shachter, Marketing Manager, 614-656-3000.

About Natrol LLC:
Under new ownership, Natrol LLC, a subsidiary of Aurobindo Pharma USA Inc., is one of the nation’s leading manufacturers of vitamins and supplements. Established in 1980, Natrol produces the highest quality vitamins and supplements including herbs and botanicals, multivitamins, specialty and sports nutrition to proactively manage and maintain good health to meet modern lifestyles. All products are NSF certified and made in the USA with a guaranteed efficacy through the expiration date on every product. The Natrol family of brands include Natrol, MRI, PROLAB, Laci Le Beau, NuHair, and Shen Min. Products are available in drug and grocery stores, mass-market retailers, health food retailers and other online retailers. Natrol distributes products nationally as well as internationally in over 50 countries through distribution partners. Visit www.Natrol.com for more information.