cio

Columbus, OH – T-Pro is featured in December’s CIO Review as one of their 20 Most Promising CPG Tech Solution Providers 2016. Company president and founder, Wayne Spencer, states in T-Pro’s featured piece that “One of the most significant challenges confronting the CPG sector is effectively and efficiently managing their significant trade spend.” This can be attributed to the struggle for CPG manufacturers to balance their accounts ledger and cut excess expenditure mismanagement from their trade promotion investments.

T-Pro helps CPG clients by integrating disparate data silos into a real-time database and then mapping it to their trade promotion system for better real-time trade management. Furthermore, T-Pro enables clients to analyze the most profitable tactics while developing optimal future promotion plans. Spencer states, “T-Pro delivers the most accurate baselines and historical/predictive lift coefficients to provide the foundation for accurate post-event analysis.”

The CIO Review editorial staff notes that, stressing the need for predictive analytics and optimization software, T-Pro Solutions delivers its post-promotion and optimization solution to CPG manufacturers looking to take control and maximize the return in their promotion investment.

Read the full article: http://consumer-packaged-goods.cioreview.com/vendor/2016/t-pro_solutions

About T-Pro Solutions: T-Pro Solutions empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Director of Marketing, at 614-396-8091.