Columbus, OH and Hanover, PA – Utz Quality Foods is completing its implementation of T-Pro Solutions Trade Promotion Optimization Solution utilizing Utz’s Direct Store Delivery data as well as their IRI POS data. This step will provide valuable insights from past promotion events and improved accuracy for future customer promotion plans.

“We are honored to – have been selected to work with Utz Quality Foods, to attain their commitment to applying data-focused insight to -optimize their future trade investment.,” says Wayne Spencer, TPro President. “T-Pro will help Utz better understand the financial impact of their trade promotions – and utilize T-Pro’s optimization modeling to more accurately plan future promotion events, with no redundant entry to their existing TPM system.

Consumer Goods companies, like Utz Quality Foods, continue to demand more reliable and more powerful capabilities to turn their data into measurable, profitable actions. T-Pro Solutions provides organizations with a centralized robust Trade Promotion Optimization solution to harmonize data, quantify ROI during post-event analysis, predictively plan and optimize trade investment with constraint-based modeling.

About Utz Snacks: Utz is a family-owned company established in 1921 in Hanover, PA. They are a leader is the snack food industry, specializing in potato chips and pretzels, with an extensive line of interesting snacks including craft potato chips and cheese curls. The company currently operate eleven manufacturing plants across the country, where they manage direct store delivery. Utz has brought in over $500 million in revenue and employs over 2,500 employees. For more information, please visit

About T-Pro Solutions®: T-Pro Solutions®, Inc. empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit or contact Nick DiSabato, Director of Business Development, at 614 394-8100.