New Albany, OH and Brea, CA – April 11, 2016
T-Pro Solutions has completed the rollout of T-Pro Analytics to the Ventura Food’s Retail Sales Organization after recognizing the benefits of efficiently analyzing their current trade promotion results and optimizing future trade promotion investments with their Retail Trading Partners. Ventura Foods selected T-Pro Analytics on October 15 to streamline the consolidation of their syndicated point of sales history, shipments, pricing, cost of goods and trade promotion spending data into one Customer Promotion and Planning Intelligence Center.
From Wayne Spencer, President of T-Pro Solution, “We welcomed the opportunity that Ventura Foods gave us to integrate T-Pro Analytics with their current TPM system along having their Sales organization trained by January to utilize for their 2017 Annual Trade Planning sessions. All of Ventura’s timelines and goals were achieved along with adoption by their Sales Team who quickly caught on to the value of their new tool. Sales Managers were creating and sending new promotion opportunities for approval during their training sessions.”
T-Pro Solutions is excited to assist Ventura Foods in achieving their strategic objective of optimizing their Trade Promotion Investments to grow revenue and profit and welcome them to the growing list of clients utilizing our Trade Promotion Optimization solutions.
About T-Pro Solutions: T-Pro Solutions empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Marketing Manager, at 614-656-3000.
About Ventura Foods: Ventura Foods is a leading manufacturer of custom and branded dressings, sauces, mayos, oils, shortenings, margarines, bases and pan coatings. Ventura Foods was formed in 1996 as a privately held joint venture between CHS and Mitsui & Company, LTD. We deliver the key to our Customer’s growth – feeding their hunger for the standout products, solutions and flavors that never fail to satisfy and delight. Our Brands include Marie’s Dressings, Dean’s Dips, Gold ‘N Soft Spread and LouAna Oil. Visit our website at venturafoods.com for more information