Columbus, OH – In a move to improve the productivity of their trade promotion investment performance, Welch’s Foods. Inc. has selected T-Pro Solutions’ Trade Promotion Optimization solution, T-Pro Optimum®.

With the integration of T-Pro Optimum® into its current Trade Promotion practices, Welch’s will experience the improved process efficiencies and data visibility of Real-Time Post-Event Analysis measuring quantifiable ROI and KPIs. Furthermore, this insight will drive informed planning decisions guided by constraint-based predictive models to Optimize Event and Annual Plans for Revenue, Profit and Volume aligned with Welch’s organizational objectives.

Upon identifying the opportunity to innovate trade promotion practices and performance, Welch’s selected T-Pro Solutions in part due to “T-Pro’s clear focus on optimization and ability to integrate Best of Class thinking into the full trade investment cycle to improve results for both Welch’s and our customers,” according to John Clement, Director of Sales Planning and Innovation.

“T-Pro’s clear focus on optimization and ability to integrate Best of Class thinking into the full trade investment cycle to improve results for both Welch’s and our customers.”

T-Pro Solutions is honored to be working with Welch’s with its commitment to industry-leading analytics practices. “We look forward to assisting Welch’s integrate the analytical and planning capabilities to their trade promotions and sales teams to achieve their organizational objectives,” states T-Pro President, Wayne Spencer.

With T-Pro Optimum®, customers can now take their accurate baselines and reliable insights and build a trade promotion strategy that aligns with revenue management goals. Given the power to define growth and pattern expectations, companies can more accurately plan for optimal results. T-Pro Optimum® is the first ever predictive planning software to utilize future baseline planning, rather than focusing on the past. This gives companies the ability to know how one change to one promotion for one customer can impact their business.

About T-Pro Solutions: T-Pro Solutions, Inc. empowers CPG Manufacturers to optimize their trade promotions spending through integrating data silos for real-time KPI analysis and applying predictive analytics for accurate calendar-based scenario planning. For more information or to schedule a demo, please visit t-prosolutions.com or contact Matt Shachter, Director of Marketing, at 614-394-8091.